Oxford was first established in 1978. The first store was opened
in Sydney at Bondi Junction in Sydney's Eastern suburbs. The
concept was initially conceived to provide a bridge between
designer clothing and an overcrowded middle market that
characterized Sydney retailing at the time. The brand successfully
developed throughout the 1980's earning a reputation as an
innovative, and sometimes 'quirky', alternative to many higher
By 1990, the company opened a further 5 stores in Sydney that were
located in the downtown area, as well as in the northern and
eastern suburbs. Capitalizing on Oxford's enviable reputation for
progressive and creative design, and now under new management, the
company decided to pursue a growth strategy by opening an
additional 20 stores in the new geographical markets of Melbourne,
Canberra and Brisbane.
The Oxford brand has evolved over time into a modern, contemporary
and stylish collection for both men, and more recently, women. The
look is individual and aspirational, successfully combining good
design, high quality and excellent value.
Oxford aims to communicate a clear and consistent marketing
message by aligning advertising and store windows with product
design and a comfortable, welcoming internal store environment.
Oxford retail managers and sales executives are expertly screened
and inducted into the Oxford family to provide our customers with
enhanced levels of service while demonstrating exceptional product